Learn SEO Basics
    SEO BASICS MASTERCLASS

    Learn the foundations.
    Build your own roadmap.

    A practical, step-by-step curriculum for understanding search and putting the essentials to work on your website.

    Start with the free assessment
    THE MASTERCLASSIn preparation

    We’re preparing the course. Explore the curriculum below and use the free assessment to find your next step today.

    ONE-TIME · USD$97
    MONTHLY · USD$29 / month

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    THE CURRICULUM

    12 modules, from the ground up.

    Follow the fundamentals through to content, measurement and ongoing maintenance.

    MODULE 01

    The Search Ecosystem (How Crawlers, Indexers, and AI Models Read the Web)

    Available to members with granted access
    MODULE 02

    Identifying High-Intent, Low-Competition Buyer Keywords

    Available to members with granted access
    MODULE 03

    Technical Site Foundations (Sitemaps, Robots.txt, and URL Hierarchy)

    Available to members with granted access
    MODULE 04

    On-Page Optimisation (Headlines, Meta Descriptions, and Content Hierarchy)

    Available to members with granted access
    MODULE 05

    Structured Data, Microdata & Schema.org Implementation

    Available to members with granted access
    MODULE 06

    Building Topical Authority Using Interlinked Content Hubs

    Available to members with granted access
    MODULE 07

    Local SEO Dominance (Google Business Profile & NAP Consistency)

    Available to members with granted access
    MODULE 08

    The AI Search Shift: Preparing for Generative Engine Optimisation (GEO)

    Available to members with granted access
    MODULE 09

    Sustainable Link Acquisition (Digital PR & Organic Relationship Outreach)

    Available to members with granted access
    MODULE 10

    Tracking and Interpreting Google Search Console & Analytics

    Available to members with granted access
    MODULE 11

    Identifying & Repairing Common Penalties or Traffic Drops

    Available to members with granted access
    MODULE 12

    The 60-Minute Weekly SEO Maintenance Routine

    Available to members with granted access
    START HERE

    Ready for a clearer next step?

    Get a practical plan based on where you are right now.

    Take the free assessment
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